Pareto Pages
Turn Targeted B2B Traffic On Like a Faucet
Only Pay When Decision Makers Actually Visit Your Site
(and You Get Their Contact Info)
Pareto Pages is a performance-based B2B directory that sends qualified buyers directly to your website, and only charges you when they show up and we capture their contact details.
No retainers. No “mystery” ad spend. No paying for impressions or clicks that go nowhere.
You pay $1 per verified visitor + contact record. That’s it.
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Choose Your Daily Budget &
Get Your First Leads Free
You control your max daily spend. We drive the traffic. You only pay per visitor + lead we can track and verify.
Pricing: $1 Per Qualified Visitor + Contact Record
Each unique visitor that Pareto Pages sends to your site AND ties to a contact record (email, LinkedIn, or business phone) costs $1 - up to your daily cap.
Launch Offers (One-Time Credit on Each Plan):
Starter Traffic Plan
$25/day max budget
First 25 qualified visitors + lead records FREE (a $25 credit)
Perfect for testing a new niche, new offer, or new geography
Pause, upgrade, or downgrade anytime
Growth Traffic Plan
$100/day max budget
First 100 qualified visitors + lead records FREE (a $100 credit)
Ideal for teams with SDRs or appointment setters ready to follow up
Great for agencies, SaaS, and B2B service providers
Scale Traffic Plan
$250/day max budget
First 250 qualified visitors + lead records FREE (a $250 credit)
Built for teams that want a steady stream of opportunities every day
Best for established B2B providers with proven sales processes
You’re not locked into a long-term contract. You can adjust your daily cap at any time. You are only billed for verified visitors with usable contact data that come through Pareto Pages.
Pricing: $1 Per Qualified Visitor +
Contact Record
$3 / lead + visit
$1 / lead + visit
Onboarding: Live Within 24 Hours.
Or chat with us.
We securely process payments with
256-bit security encryption
Why Pareto Pages Exists
Agencies and “Do-It-Yourself” Ads Are Failing a Lot of B2B Companies.
Most B2B companies don’t have a traffic problem.
They have a reliable, controllable traffic source problem.
- Agencies charge big retainers before proving they can produce anything.
- Ad platforms eat budget on clicks from totally unqualified people.
- Directories sell “listings” but don’t commit to sending actual buyers.
So we built Pareto Pages with one rule:
If we can’t send you real, trackable visitors with contact info, we don’t earn a dollar.
Instead of paying for:
vanity metrics,
logo placements,
or “brand awareness”,
…you pay only when we deliver visitors to your site and give you the lead contact record tied to that visit.
How Pareto Pages Works (In Plain English)
1. We List Your Company in the Pareto Pages Directory
- Professionally built profile page with your positioning, offers, and proof
- Tagged and indexed by industry, services, and target markets
- Optimized for conversion and trust (not just aesthetics)
2. We Promote You to Our B2B Buyer Network
- Email campaigns to decision makers in your target sectors
- Retargeting and traffic campaigns to our existing partner and buyer lists
- Featuring your listing in category roundups and “best of” compilations
3. Decision Makers Click Through to Your Site
- Visitors arrive at your chosen landing page or core offer page
- We track these visitors and their site visits
4. We Attach a Lead Contact Record to the Visit
- Via on-page forms, gated assets, or integrated tools
- Plus data enrichment where possible (role, company, LinkedIn, etc.)
- We only count it as billable when we can tie the visit to contact info
5. You See Everything in Your Live Dashboard
- Real-time counts of visitors from Pareto Pages
- Lead-level profiles with contact details
- Export to CSV or sync to your CRM
6. You Follow Up; We Keep the Visitors Coming
- Your team books demos, sends quotes, or nurtures sequences
- We keep working on your behalf, sending more of the right visitors
- You keep full visibility into cost per visitor, lead, and booked meeting
Or chat with us.
What This Means For Your Business
Agencies and “Do-It-Yourself” Ads Are Failing a Lot of B2B Companies.
Every B2B company lives or dies on its pipeline.
If you can:
- show your offer to the right buyers consistently, and
- do that at a predictable cost per visitor and lead…
…you can grow on purpose instead of by accident.
With Pareto Pages, you can:
- Treat top-of-funnel traffic like an on/off switch
- Benchmark your sales team against a clean, consistent data source
- Scale up traffic only after you know it’s converting
No more guessing how much of your “marketing spend” is actually doing anything.
You will know exactly:
- How many visitors we sent
- How many leads we attached
- How much you paid
And because every visitor + lead is $1, the math becomes brutally simple.
Who Pareto Pages Is For
Pareto Pages is designed for B2B companies that:
- Sell considered purchases, not impulse buys
- Have at least one person who can respond to inbound leads
- Want more qualified conversations, not just traffic
- Are tired of “awareness campaigns” and want performance-based acquisition
Ideal fits include (but are not limited to):
- B2B SaaS (infrastructure, productivity, data, security)
- Agencies & service providers (marketing, IT, ops, consulting)
- B2B manufacturers and distributors
- Professional services (engineering, finance, logistics, facilities, etc.)
Who Pareto Pages Is Not For
We’re probably not a fit if:
- You don’t know who your ideal customer is
- You don’t have any capacity to respond to leads
- You are looking for consumer (B2C) traffic
- You expect one visitor to close a six-figure deal by themselves
We are a traffic + lead engine for B2B providers who know what to do when buyers show up.
Or chat with us.
Here’s Everything You Get With Your Pareto Pages Plan
Whether you start with the $25, $100, or $250 daily budget, you get access to the same core platform - you’re just turning the volume knob up or down.
1. Featured Listing in the Pareto Pages Directory
- Professionally structured profile for your brand
- Clear positioning, services, and use cases
- Links to your site, demo page, booking form, or lead magnet
2. Targeted Promotion to Decision Makers
- Inclusion in category roundups and “Best Providers For…” lists
- Email and outbound campaigns to relevant B2B decision makers
- Rotating exposure in our internal buyer newsletters and partner channels
3. Visitor + Lead Tracking Database
- Every qualifying visitor from Pareto Pages is tracked
- Each billable visitor is tied to a contact record:
Name (when available)
Company
Role/title (when available)
Source and campaign notes
You can:
Filter by industry, company size, or role
Export to CSV
Send directly into your CRM or marketing tools via integrations or Zapier-style connections
4. Real-Time Performance Dashboard
- Visitors delivered today / this week / this month
- Leads captured and enriched
- Costs, down to the dollar
- Simple view of cost per visitor, cost per lead, and trends over time
5. Campaign Optimization & Targeting Support
- Onboarding questionnaire to define your ICP
- Ongoing targeting adjustments based on performance
- Recommendations on which segments to lean into next
6. Dedicated Support & Priority Email Access
- A real human to talk to if something looks off
- Help refining your listing for better conversion
- Guidance on where to send traffic (homepage vs. landing page vs. booking page)
Your Investment Today
Remember: you’re not buying “ad impressions” or “agency hours.”
You’re buying verified, trackable B2B visitors plus their contact details.
Summary of Plans
Starter - $25/day cap
- First 25 visitors + leads FREE (one-time credit)
- Up to 25 visitors per day
- Great for testing and early-stage validation
Growth - $100/day cap
- First 100 visitors + leads FREE
- Up to 100 visitors per day
- Best for B2B teams with sales reps ready to follow up
Scale – $250/day cap
- First 250 visitors + leads FREE
- Up to 250 visitors per day
- Designed for teams that know their funnel and want volume
You are only billed up to your daily cap, at $1 per visitor + contact record.
Or chat with us.
Guarantee & Protection
We can’t promise that every visitor will turn into a customer. No one can.
What we can commit to is:
- You only pay per visitor that came from Pareto Pages
- You only pay when we can attach contact information to that visitor
- You never pay above your chosen daily cap
If there’s ever a discrepancy in tracking or lead quality, we review it - and when in doubt, we credit in your favor. We’re building Pareto Pages for the long term, and that only works if the math is obviously fair on your side.
Frequently Asked Questions
Q: Where do these visitors come from?
A: Visitors come from our B2B buyer network, partner lists, retargeting audiences, and searchers on the Pareto Pages directory itself. We focus on reaching decision makers inside the industries and roles you specify.
Q: How do you capture contact information for each visitor?
A: We use a mix of:
- On-site form fills and lead magnets
- Integrated tools (e.g., lead capture on your site)
- Data enrichment based on company domain and visitor behavior
If we can’t tie a visitor to usable contact info, we don’t count it as billable.
Q: What counts as a “visitor”?
A: A unique session that arrives on your site from Pareto Pages or our partner campaigns, meets minimum engagement thresholds (e.g., not a 1-second bounce), and can be associated with a contact record.
Q: Can we cap or pause traffic?
A: Yes. You set your daily cap and can pause or adjust at any time from your account. When paused, we stop sending traffic and you stop accruing new visitor charges.
Q: Is there a contract or minimum term?
A: No long-term contract. Plans are month-to-month with a daily cap you control.
Q: Can this replace our agency or ads?
A: For some companies, yes. For others, Pareto Pages becomes a foundational traffic channel that you layer on top of existing campaigns. The key difference is: with us, every dollar is attached to a visitor + lead.
Q: What industries do you support?
A: We support a wide variety of B2B sectors including SaaS, agencies, professional services, manufacturing, distribution, infrastructure, and more. If you sell primarily to businesses (not consumers), there’s a good chance we can help.
Or chat with us.
See if Pareto Pages is right for your business.
Book a 30-min intro call to learn more about how Pareto Pages works & how it can help your business.
Or chat with us.
Reach out to us at [email protected].
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